Lead Content Writer

Join CMLabs as a Lead Content Writer and take the helm of our dynamic content team in Malang, Jawa Timur. This role is perfect for a visionary leader who thrives in collaborative environments, driving content strategy and execution across multiple platforms. You'll shape our brand voice, craft compelling narratives, and lead a team of talented writers to deliver high-quality content that resonates with our audience. With a strong background in digital marketing and a passion for storytelling, you'll play a pivotal role in elevating our brand's online presence.

At CMLabs, we're a cutting-edge tech company specializing in innovative solutions for the digital age. Our team is at the forefront of technological advancements, and we're looking for a Lead Content Writer to help us communicate our vision and achievements to the world. In this role, you'll work closely with our marketing, product, and engineering teams to create content that not only informs but also inspires.

Every day, you'll be involved in brainstorming content ideas, developing content calendars, and overseeing the creation of blog posts, articles, social media content, and more. You'll leverage tools like Google Analytics, SEMrush, and Canva to measure performance and refine our strategies. With a focus on data-driven decision-making, you'll ensure our content strategy is aligned with our business goals and delivers measurable results.

📋 Tanggung Jawab Pekerjaan

• Develop and implement content strategies that align with business objectives and target audience needs.
• Lead a team of content writers, providing guidance, feedback, and support to ensure high-quality output.
• Create and curate engaging content across various platforms, including blogs, social media, and email campaigns.
• Conduct keyword research and SEO optimization to improve content visibility and reach.
• Monitor content performance using analytics tools and adjust strategies accordingly.
• Collaborate with cross-functional teams, including marketing, product, and engineering, to create compelling narratives.
• Stay updated with industry trends and best practices in digital marketing and content creation.
• Train and mentor junior writers to develop their skills and contribute to team growth.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in content writing, with a proven track record in digital marketing.
• Strong understanding of SEO principles and experience with SEO tools like SEMrush or Ahrefs.
• Proficiency in using content management systems (CMS) and analytics tools like Google Analytics.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Experience with content creation tools such as Canva, Adobe Creative Suite, or similar.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong leadership and team management skills, with the ability to mentor and develop junior writers.

🛠️ Keahlian

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